Writing With Impact: Writing That Persuades
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4.5 Hours
Deal Price$9.99
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$40.00
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Writing With Impact: Writing That Persuades14 Reviews
$9.99$40.0075% OFF
60 Lessons (4.5h)
- Section one – getting startedIntroduction – is this course right for you?2:44Activity: introduce yourself!Three tips for overcoming writer's block2:11The #1 habit that sets great writers apart2:23Activity: four AMAZING tools to develop the #1 habit of great writers!Quiz: Introduction to writingSection one summary
- Section two – knowing your readerIntroduction: Why knowing your reader is the starting point of all great writing1:19Don't write for readers!2:46Activity: who is your reader?How your reader really sees you3:12Activity: reflect on how your reader really sees youSo what's your point, exactly?3:16The three questions you need to ask before you even start to write4:34Acitivity: use this guide for your next writing project!Does your writing pass the "so what?" test?5:43Activity: apply the "so what?" testHow readers read...3:56...and what to do about it6:36The reason you've probably been starting in the wrong place5:28Assignment: can you make this email more compelling for the reader?The one word no reader can resist3:49Assignment: how would you respond?Two real-life reader awareness FAILS - and how to fix them7:42A brilliant technique to get inside your reader's head9:31Activity: Build an in-depth profile of your readerQuiz: knowing your readerSection 2: summary
- Section three – write less, say moreThree reasons to write less2:17The writing habit that makes you sound like a liar4:38Trimming the fat: where to start2:48Ditch these unnecessary words4:40Flabby phrases to avoid5:04The lazy descriptors that will weigh your writing down9:10A brilliant online tool for making your writing leaner2:43Assignment: Cut the lazy, unnecessary descriptorsMind maps are evil - here's what to do instead!2:12Activity: edit this text to make it shorter and more compelling!Quiz: write less, say moreSection three summary
- Section four – how to get your message across to the widest possible audienceWhy there's really no need to worry about dumbing down5:17How to get your message across to the widest possible audience4:10How to avoid the curse of knowledge4:27Activity: Try out this online tool for banishing the curse of knowledge3:28Choosing the best words for the job5:36Tips for choosing the best words3:08Quiz: winning over a wider audienceSection four summary
- Section five – how to craft sentences that singThe number one writing habit that's turning your readers off4:09Burn this figure into your brain!2:11Three quick ways to identify a sentence that will send your reader scuttling3:11How to tame a sentence that's out of control7:25How to structure your sentences to make them easy to read9:28Activity: turn these sentences into something beautiful!Quiz: how to craft sentences that singNow we're ready to put a little music into your writing10:41Activity: use sentence length to tell a story with music and dramaSection five summary
- Section six – incorporating stories into your business and technical writingNew Lecture1:20Show, don't tell4:39Your endless source of stories2:51Why you need to use concrete language2:41An unforgettable story4:28A brilliant tool for making your writing more vivid2:54Nounitis – how to spot abstract nouns3:56Activity: Identify the nouns and verbs in this extractNounitis - how nouns can make your writing lifeless3:43Assignment – cure these terrible cases of 'nounitis'The neuroscience of stories5:48Quiz: telling your storyHow to get to the "why" with a metaphor11:23How to hit on the perfect metaphor7:31Activity: metaphor challenge #1!How to use storytelling techniques to bring data to life5:15Activity: metaphor challenge #2!Active writing: a storytelling tip from Hemingway, Orwell...and Beyonce!6:25Building trust: another reason to make your story active10:53Assignment: tackle these passives!The secret to making your story go viral6:12Quiz: telling your storySection six summary
- Section seven – advanced persuasion techniquesIntroduction to rhetoric1:03Assignment: analyse this piece of business writingThe rising tricolon4:14Activity: the rising tricolonAnaphora: the artful use of repetition to persuade2:53Activity: anaphoraEpiphora: another type of artful repetition1:27Activity: epiphoraAsyndeton: removing the 'ands' and the 'buts'1:34Activity: asyndetonPolysndeton: putting in extra 'ands' and 'buts'1:30Activity: polysyndetonChiasmus: the persuasive power of a criss-cross pattern2:25Activity: chiasmusAntithesis: why opposites attract3:40Activity: antithesisHypophora: posing a question to your reader2:48Activity: hypophoraAlliteration: using repeated sounds to make your point2:27Activity: alliterationAssignment: revisit the employee manifesto
Writing With Impact: Writing That Persuades14 Reviews
$9.99$40.0075% OFF
DescriptionInstructorImportant DetailsReviewsRelated Products
Power Up Your Prose & Persuade Your Audience with Help From a University of Cambridge Tutor
CL
Clare LynchClare Lynch | Cambridge University Writing Tutor & Professional Copywriter
4.5/5 Instructor Rating:
★ ★ ★ ★
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Dr. Clare Lynch has trained and coached people at a variety of organizations. She's helped executives break through the career roadblock created by poor, underconfident writing, and she also teaches academic writing and professional communication at the University of Cambridge. She is also a director at Cambridge Language Education and Research Associates (CLERA), which provides English language training and consultancy to governments, universities, the private sector and schools, both in the UK and overseas.
After receiving her PhD in Old English from Cambridge, she founded Doris and Bertie Ltd. As the managing director of Doris and Bertie, she heads a team of business writing experts that work with anyone who needs to write as part of their job. She is also the author of the business-writing blog Good Copy, Bad Copy. It's named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.
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- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
14 Reviews
4.5/ 5
All reviews are from verified purchasers collected after purchase.
FP
Febra Popoff
Verified Buyer
I give this course a low rating because the title is somewhat deceptive. I may be wrong but I don't recall the course description mentioning that this course is basically geared toward business and advertisement writing. I was expecting more of a creative writing course. Even so, I still did not see how this course would be very helpful to those with a business purpose given it's rudimentary course material.
Jun 16, 2021
SM
Scott McMillin
Verified Buyer
excellent product. A lot of small pieces that in gestalt style are more than the sum of their parts.
Sep 17, 2020
LO
Linda Odhiambo
Verified Buyer
The course was practical and interesting. I got insights that will help me in my work. The examples were relatable as they were evident in our daily interactions and communication
Aug 4, 2020
Derrick Edwards
Verified Buyer
Awesome product well laid out thoughtful intuitive an extremely persuasive lessons in this package you'll learn the basic structures of how to impact people with your writing
Aug 1, 2020
am
aleem mawji
Verified Buyer
There are practical strategies which can assist someone who has novice or intermediate writing skills. This course also isn't just for someone who is writing articles or books but it's useful for business writing or emails
Jul 5, 2020
Edna Patricia Mendoza
Verified Buyer
- Dr. Lynch is perfect!!! - I improved my writing techniques because of this course!! - concise and well-explained videos! - THE BEST AND MOST EFFECTIVE COURSE I HAD SO FAR!!! <3
Apr 30, 2020
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